The shopper journey can vary from consumer to consumer depending on multiple factors, including the first point of retailer contact, initial purchasing desires and point-of-purchase. Since consumers have so many options at their disposal, retailers need to think outside of the box in order to motivate a purchase.
Retailers such as Cole Haan, La-Z-Boy, Fred Meyer, Nordstrom and The Container Store have sought out and successfully implemented new technologies designed to successfully reach and engage customers during every facet of the shopper journey.
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