Retailers Share Perspectives On Converting Sales To Loyalty

In the new era of retail, it takes equal parts art and science to turn one-time buyers into loyal customers.

During a recent Retail TouchPoints RoundTable event, Leslie Hand, Research Director of IDC Retail Insights, told attendees that they “have to take more into account when they think about how they want to engage consumers. But then there are all these other touch points that we never really used to consider when we thought about the customer experience.”


This report provides a detailed recap of the RoundTable, spotlighting key takeaways and best practices from retail executives across categories.

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