Retail Transformation, a Business Imperative

Just Media White Paper

The once emerging retail and consumer goods renaissance, driven by data and analytics, seems like a distant memory. The global pandemic arrived, and it not only justified retail’s earlier digital transformation strategic plans and investments, but catapulted some prepared retail leaders into record setting revenues and profits, while forcing rapid bankruptcies for those that had not sufficiently prioritized data as a strategic asset. 

COVID-19 quickly tested all retail and consumer goods companies’ readiness in their individual digital transformation journeys within a matter of weeks. While retail leaders may have been well positioned, laggards suddenly accelerated strategic plans, many still in the midst of their three-year execution horizons. Regardless, those successfully managing the pandemic’s stress test of ecommerce, in-store insights and supply chain visibility and fulfillment capabilities started with a foundation built on consumer experience and high-stakes competitive insights. 

Check out this white paper to discover: 

  • Four key strategies for delivering next level shopper experiences; 
  • Common challenges to retail digital transformation; and 
  • How four major retailers used an enterprise data cloud strategy to deliver value to shoppers. 

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