The disconnect between loyalty program opt-in and engagement points to one hard truth: Retailers are struggling to deliver loyalty programs that truly resonate with today’s savvy shoppers. By adopting the principles of Adaptive Retail, retailers can break down organizational silos and extend robust customer profiles across key business functions, leading to:
- Immersive and contextual brand experiences;
- Relevant loyalty programs and initiatives;
- Tailored and personalized offers and messages;
- Effective mobile apps, web sites and in-store experiences; and
- Educated and engaged store associates.
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