In spring 2020, studioID and Toshiba Global Commerce Solutions surveyed 148 retail executives to explore how high-volume retail stores are upgrading their in-store experience to meet the shifting needs of consumers. A second survey of 118 retail executives was deployed in summer 2020 to assess how retailers’ priorities around new retail technology investments have changed in a COVID-19 landscape — and how that affects timelines for investing in retail technology. This report explores three topics and the compelling findings that reveal:
- The state of retail technology before and during COVID-19;
- How that technology is being organized around one urgent priority; and
- How the events of 2020 influenced budgeting and planning for 2021.