Shopping and Retail as an industry was already in unprecedented waters prior to the Holiday Season.  We observed a digital surge unlike any other early in 2020 which accelerated eCommerce adoption and spurred substantial changes in customer behavior. 

But the Holiday season is a different animal.  The stage is much bigger, the stakes are much higher, and survival is not guaranteed in an industry that has been battered so much.  Let’s discuss the highlights, the lowlights, the expected, the unexpected, from the Holiday Shopping Season.