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Progressive Retailers Differentiate With Content Marketing

shadow RTP RT034 SR ContentandCommerce Oct 2014 1With more competition throughout the industry than ever before, retailers are identifying new opportunities to stand out from the crowd by turning to content marketing.

While content marketing is a practice that has primarily been used in the B2B space, merchants now see the e-Commerce site, social media and branded publications as outlets to provide consumers with compelling information that may lead to a purchase.

Retailers such as BeachMint, Pet360Net-a-Porter and Gilt Groupe are implementing creative content marketing initiatives to engage consumers throughout the purchasing process and further build the consumer-retailer relationship.

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