Personalized Content Motivates Purchases for 59% of Consumers

Providing personalized content to shoppers has a measurable impact on their purchasing decisions: 59% are likely to purchase a certain brand, or shop at a certain store, if they receive content designed for them such as suggested shopping lists or personalized coupons. An even larger group, 70%, say they are more loyal to companies that understand their individual needs.

For retailers, the ROI of personalization efforts is high, creating sales increases in the 20% to 40% range and higher average order values (AOVs). Learn more about the power of personalization in this infographic from 84.51.

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