Optimizing The Store Experience To Build The Brand: Exclusive 2016 Survey

How can retailers optimize stores in order to thrive in the long term? For the fourth year, Retail TouchPoints has surveyed close to 100 retail executives to identify the in-store tactics that are helping to build sustainable omnichannel brands.

Here are a few key findings:

  • This year even more retailers believe they have effective employee training and retention programs in place, up to 75% from 67% in 2015 (and 54% in 2014).
  • Retailers are continuing to work to motivate their full-time employees in different ways. While In-Person Training is still the most-used method (80% vs. 84% in 2015), Mobile Training is gaining ground (26%) and Gamification (25%) has become more popular.
  • In 2016 more than half (52%) of retailers said they are arming their store employees with mobile technology; and another 26% plan to.

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