Only 19% of Apparel Shoppers Sought ‘Made in the U.S.’ Clothing During the Pandemic

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Consumers and retailers have some seriously mismatched perceptions of apparel purchase decisions made during the pandemic. While 68% of retailers felt that their customers valued products made in the U.S., only 19% of shoppers specifically sought out domestically produced merchandise. Additionally, 64% of retailers believe their customers valued promotional pricing and sales, but only 32% actually sought the lowest price.

Apparel shoppers also are interested in returning to stores: 45% prefer to shop for clothes and footwear in-store, compared to 37% who like a combination of in-store and online and 18% who prefer to shop ecommerce only.

Find out more about retailer-consumer mismatches in this infographic from Blue Yonder and Coresight Research.

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