Best-in-class retailers are generating long-term loyalty by providing shoppers with a variety of options to order and pick up products, or have items delivered to them. Whether retailers decide to implement buy online/pick up in-store, buy online/ return to store, buy in-store/ship to home or other strategies, it is imperative that they establish a 360-degree view of inventory availability.
Radio Frequency Identification (RFID) enables retailers to achieve a comprehensive view of inventory levels across all channels. Although the benefits of the technology are numerous, few success stories have been spotlighted. But recently, retailers such as Macy’s, Saks Fifth Avenue and Lord & Taylor reported that RFID has helped them improve employee productivity, prevent out-of-stocks, drive customer satisfaction and boost the bottom line.
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