What happens when a customer incorrectly enters contact data after purchasing a product on your web site? In the worst cases, your order fulfillment center ships out the purchase to an address that does not exist, leading to frustrated shipping partners and, much worse, unhappy customers. Those unhappy customers are willing to let anyone and everyone know about their bad experiences.
This problem could and should be avoided. By verifying the quality of customer contact data, retailers avoid many shipping issues and create happier customers.
Want to dive deeper into this story and learn how the quality of your customer data impacts your customer relationships? Fill out the form below to download the E-book, titled: No Return To Sender. To learn even more about the value of clean data, check out the companion pieces: Three Reasons Retailers Need Valid Contact Records and No Return To Sender and 4 Ways Retailers Can Improve Customer Centricity.
