Consumers spent $5.5 billion at locally owned businesses on Small Business Saturday in 2012. This statistic confirms that consumers don’t just visit major retailers to cross off their shopping lists. As a result, small retailers have a variety of opportunities to increase customer engagement and drive sales during the holiday season.
This infographic, courtesy of ReachLocal, spotlights nine types of consumers that will be shopping through the rest of the holiday season, including: The doorbuster, the online shopper and the do-it-yourself consumer. Additionally, the infographic offers tips and advice regarding how small businesses can connect and engage with these consumers effectively.
Consumers spent $5.5 billion at locally owned businesses on Small Business Saturday in 2012. This statistic confirms that consumers don’t just visit major retailers to cross off their shopping lists. As a result, small retailers have a variety of opportunities to increase customer engagement and drive sales during the holiday season.
This infographic, courtesy of ReachLocal, spotlights nine types of consumers that will be shopping through the rest of the holiday season, including: The doorbuster, the online shopper and the do-it-yourself consumer. Additionally, the infographic offers tips and advice regarding how small businesses can connect and engage with these consumers effectively.
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