After years of wearing the technological shackles of a monolithic stack and an outdated dynamic media solution, Neiman Marcus began its journey to modern, composable architecture to power their commerce experiences. Join Sr. Director, Omni Personalization & Engagement at Neiman Marcus, Sri Kalavacharla in conversation with Cloudinary to learn what motivated this move and how the retailer’s new visual media layer connected teams, streamlined workflows, and reinvented the way they bring shopping experiences to market.
Session attendees will learn:
- The business benefits of automating image and video management and delivery;
- How a modern visual media solution enables Neiman Marcus to experiment its way into more immersive shopping experiences; and
- Tips for success during the transformation and getting internal teams and partners on board.