Nearly Two-Thirds of Marketers Feel Increased Pressure to Ramp Up Revenue

CMO Council Rising Above the Fray

With consumers increasingly shopping online, much of the sales action in the customer journey now happens at the top of the funnel. As a result, marketers are finding themselves under increased performance pressure because they are now responsible for nearly half of a company’s revenue. Results from a global survey of marketing leaders reveals that:

  • 63% say they’re under very high to extreme pressure to deliver revenue growth;
  • 53% say they’re only moderately confident, or worse, that they’ll meet their revenue targets; and
  • 57% think their CEO is only moderately satisfied, or worse, with marketing’s performance.

Learn more about how the new digital-first customer journey is impacting marketers, and how they’re responding, in this infographic from Televerde and the CMO Council.

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