As more consumers acquire smartphones, mobile commerce is increasing. As many as 71% of smartphone owners have shopped using their mobile devices. However, most of these consumers (88%) said they have encountered negative experiences when attempting to use mobile for shopping. This infographic, courtesy of Skava, shares consumers’ biggest pain points related to mobile shopping.
As more consumers acquire smartphones, mobile commerce is increasing. As many as 71% of smartphone owners have shopped using their mobile devices. However, most of these consumers (88%) said they have encountered negative experiences when attempting to use mobile for shopping. This infographic, courtesy of Skava, shares consumers’ biggest pain points related to mobile shopping.
