Mobile Shopping Rose Across Generations in 2020

Despite many people being stuck at home in 2020, where they presumably could use laptops or other large-screen devices for online purchases, mobile shopping still increased among all age groups. Millennials had the biggest jump, with 45% doing most or all of their grocery/household shopping on a mobile device in Q4 2020, up from 35% in Q2. Even Baby Boomers showed a slight increase in mobile device usage, inching up from 9% to 11% during the same time period.

For a myriad of measurements quantifying last year’s changes, from eating and drinking habits to social justice and environmental concerns, check out this infographic from Global Web Index.

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