Retailers today know they need to embrace mobile technology in the store and behind the scenes in order to satisfy today’s demanding and tech-savvy shoppers. Mobile is a key part of the Matrix Commerce strategy.
But realizing an ROI from mobile implementations can be elusive. To break down those barriers, Constellation Research conducted a survey to identify the key metrics that will help to make the business case for mobile technologies, from the back office to the front office.
In this webinar, Ray Wang, Founder and Chairman of Constellation Research, will dissect the research findings and identify the ways retailers can strategize to deliver an ROI on mobility and achieve the benefits of Matrix Commerce.
When?
On-Demand
Speakers:
Ray Wang
Founder and Chairman
Constellation Research
Debbie Hauss
Editor-in-Chief
Retail TouchPoints
