Advertisement

Mobile Claims 63% Of Global Digital Ad Spend

Nearly two thirds (63%) of the budget for global digital ad spending goes to mobile today; by 2020, marketers are projected to allot $247.4 billion for advertising on mobile platforms. In-app advertising will claim a large portion of that spend; it’s forecast to reach $201 billion by 2021.

The connection between mobile and social networks is particularly strong: 82% of Twitter users access the platform via mobile devices, compared to 54% for Facebook and 41% for LinkedIn.

For more data about mobile’s domination of current and future ad spend, view this infographic from Connext Digital.

[click to expand]

Source: Connext Digital.

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: