In a recent survey of 30,000 consumers in 6 countries, the IBM Institute for Business found that today’s smarter consumers expect retailers to meet their needs and respond to their suggestions. In fact, 61% of survey respondents will spend more money with retailers that implement their suggestions. Additionally, Gen Y shoppers (aged 20-30) are using multiple channels to research, purchase and share product information. Retailers also must be aware of regional differences. For example, consumers living in growth markets are almost twice as willing to use multiple technologies for shopping and purchasing as those in mature markets.
To learn more about survey findings, complete the form below to download the white paper titled “Meeting The Demands Of The Smarter Consumer.”