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Marketplaces: A Global View Of Brands’ Biggest Opportunities In 2020

Brands that opt to sell their wares on digital marketplaces gain access to literally millions of potential customers — particularly if they sell on the two marketplaces with the biggest global digital footprint, Amazon and Alibaba. But selling on a marketplace can have some significant drawbacks, particularly for brands and retailers that have already established their own unique identities with shoppers.

Discover the key elements that should go into a brand’s marketplace decision-making, including:

  • The range of services and capabilities that marketplaces can offer their sellers;
  • Marketplaces’ efforts to address problem areas, including the presence of counterfeit products and pricing challenges; and
  • The growth prospects of more niche and community-oriented marketplaces and the impact of sustainability on resale marketplaces.

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