Location-based marketing tactics have evolved from an emerging technology to a retail standard: 84% of marketers currently use location data in their marketing and ad campaigns, and 94% plan to implement it in the future. Location data tools are more important than ever in a post-COVID-19 environment, as they can power a smart reopening process in addition to numerous other marketing capabilities.
This Tech Guide will help retailers understand the best practices for rolling out and enhancing location-based marketing initiatives across their operations, from delivering the right promotions to understanding the competition. Topics covered include:
- Targeting promotions in a way that’s helpful, not intrusive, by delivering just the right amount of personalization;
- Ensuring that shoppers’ location data is kept private, and communicating this in a reassuring manner;
- Utilizing geofencing to understand shopper habits and improve overall targeting capabilities; and
- Harnessing location data to build on other efforts, such as tying it to CRM tools, loyalty programs and other sales drivers to maximize its impact.
Download the Tech Guide now and utilize location-based marketing to its fullest!
