Leveraging Marketplace Momentum: How To Capitalize On New Growth Opportunities Without Risking Your Brand Identity

Consumers are swarming to marketplaces in droves: 97% of U.S. consumers who shop online do so on marketplaces, according to research from comScore.

Amazon, Alibaba, and other marketplaces have acquired a large and growing share of the e-Commerce pie. In 2017, marketplace sales accounted for 41% of all online sales — a significant rise from a mere 17% in 2008 — according to Euromonitor. Over the next five years, the impact of marketplaces will become even more significant, according to Forrester: the research firm projects that online marketplaces will account for 67% of global e-Commerce sales by 2022.

This Retail TouchPoints special report will uncover:

  • Four issues to consider before selling on marketplaces;
  • Three key considerations when creating their own marketplace experiences;
  • Whether it’s better to “think small” when building their own marketplaces; and
  • Steps to kickstarting a marketplace from four industry experts.

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