Most (77%) of the top 100 online retailers have published a mobile app. Although 62% of these retailers prompt app users to opt into push notifications, only 31% of these retailers actively engage shoppers through this medium.
This infographic, courtesy of OtherLevels, offers best practices for keeping shoppers engaged via push notifications.
Most (77%) of the top 100 online retailers have published a mobile app. Although 62% of these retailers prompt app users to opt into push notifications, only 31% of these retailers actively engage shoppers through this medium.
This infographic, courtesy of OtherLevels, offers best practices for keeping shoppers engaged via push notifications.