In a side-by-side comparison, Instagram has the numbers but Snapchat has the functionality. Its winning features include:
- Geofilters that are unique to Snapchat, with branded geofilters available;
- Stickers and Bitmojis (customizable cartoon avatars); and
- Regularly updated Snapchat and branded lenses.
But Snapchat simply can’t match Instagram’s stats: 300 million daily active users vs. Snapchat’s 150 million. Instagram also boasts a 92% brand adoption rate, more than twice the 40% brand adoption rate of Snapchat, according to this infographic from Mediakix.