Overall, consumers are poised to spend more this holiday season — $1,652 in total, according to Deloitte — but they’re also spending on experiences, outfits for parties, decorations and other items needed to host celebrations. At the same time, consumers are playing a game of “chicken” with retailers, waiting to buy gifts to ensure they get the best deals.
This special report outlines how brands and retailers can seize the marketing moment while accounting for all these trends. Download your copy to learn how you can:
- Capitalize on the creative agility and flexibility of social media platforms;
- Harness the relationship-building power of email, SMS and push notifications; and
- Leverage generative AI tools to create and adapt content at scale.