When you’re not interacting directly with consumers, it can be tempting to feel ecommerce performance is beyond your realm of control. But the best brands out there understand a basic truth: your retailers’ performance is your performance.
When your retailers’ sales are strong, you’ll see gains. When their revenue suffers, so does yours. Successful brands understand how important it is to help retailers perform and are proactive about taking steps to optimize these channels. They monitor pricing changes, stay ahead of stock levels and watch for opportunities to assist with promotions. By focusing on retailer performance, brands can maximize outcomes and strengthen online distribution. All that’s needed is the right approach — and the right analytics.
In this eBook, we provide four ways to improve performance in retail channels, including:
