How Top IT and Marketing Teams Can Move from Customer Experience to Experience Innovation


Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly realized that leading-edge CX is a holistic proposition, requiring every department to work in unison toward a greater mission: customer obsession.

That’s where IT comes in. CIOs and CTOs play a pivotal role in the digital innovation that powers leading CX. In many cases, they hold the keys to creating successful CX campaigns and must therefore be involved at all phases.

This white paper explores how IT leaders can serve as change agents and are uniquely positioned to collaborate with marketing to more effectively create CX strategies that drive business results faster than ever before. Check it out to learn how to:

  • Bring your customer-centric vision to life;
  • Turn actionable data into profitable personalization; and
  • Build your tech stack for CX.

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