Advertisement

How to Use Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur.

Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to:

  • Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
  • Enhance personalization capabilities both for loyalty program members and lookalike customer segments;
  • Integrate data from new service channels and transforming it into high-value insights; and
  • Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Speakers:

Zack Wenthe

Zack Wenthe

Treasure Data
Adam Blair

Adam Blair

Retail TouchPoints

Name

Company

Register Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors (including Treasure Data), and partners. Please read our Privacy Policy and Terms of Use for more information.
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information. .

From time to time, Emerald may wish to contact you about other relevant products and services, as well as other content that may be of interest to you. If you do not wish to receive other relevant communications and offers from Emerald, please check this box:

Register Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors (including Treasure Data), and partners. Please read our Privacy Policy and Terms of Use for more information.

Registration Confirmed

You should receive a confirmation email shortly. Add this webinar to your calendar by clicking below.

Many retailers are struggling to gather, organize and analyze the oceans of data coming from new sources and points of customer contact, such as social commerce channels and livestreaming events. Additionally, ongoing supply chain issues are making it tougher for retailers to meet consumer demand — in some cases for specific “hot” items, in others for entire product categories. Both sets of challenges are complicating the processes behind offering a streamlined customer journey that connects shoppers with the products they want and need.

This webinar will dive into the requirements for effective data management today. It will also identify ways to future-proof operations to be ready for newer customer touch points, as well as upcoming data privacy changes such as the end of “cookies” and potential new governmental regulations.

Key takeaways will include:

  • Using loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
  • Enhancing personalization capabilities both for loyalty program members and lookalike customer segments;
  • Integrating data from new service channels and transforming it into high-value insights; and
  • Capitalizing on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Speakers:

Zack Wenthe

Zack Wenthe

Treasure Data
Adam Blair

Adam Blair

Retail TouchPoints

Name

Company
Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: