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How to Use Data to Enhance the Customer Journey and Mitigate Supply Chain Challenges

Supply chain constraints are making it more difficult for retailers to get the right products to the right customers at the right time. But with an effective data management strategy, marketing and service teams can proactively engage and communicate with high-value customers when out-of-stocks and shipping delays occur.

Register for this webcast to learn how to effectively gather, organize and analyze data, even as new channels and privacy policies emerge. You’ll learn how to:

Use loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
Enhance personalization capabilities both for loyalty program members and lookalike customer segments;
Integrate data from new service channels and transforming it into high-value insights; and
Capitalize on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Speakers:

Zack Wenthe

Treasure Data

Adam Blair

Retail TouchPoints

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Company

Register Now

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors (including Treasure Data), and partners. Please read our Privacy Policy and Terms of Use for more information.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors (including Treasure Data), and partners. Please read our Privacy Policy and Terms of Use for more information.

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Many retailers are struggling to gather, organize and analyze the oceans of data coming from new sources and points of customer contact, such as social commerce channels and livestreaming events. Additionally, ongoing supply chain issues are making it tougher for retailers to meet consumer demand — in some cases for specific “hot” items, in others for entire product categories. Both sets of challenges are complicating the processes behind offering a streamlined customer journey that connects shoppers with the products they want and need.

This webinar will dive into the requirements for effective data management today. It will also identify ways to future-proof operations to be ready for newer customer touch points, as well as upcoming data privacy changes such as the end of “cookies” and potential new governmental regulations.

Key takeaways will include:

Using loyalty program and other first-party data to engage with top customers when out-of-stocks or shipping delays affect product availability and delivery times;
Enhancing personalization capabilities both for loyalty program members and lookalike customer segments;
Integrating data from new service channels and transforming it into high-value insights; and
Capitalizing on zero- and first-party data opportunities in preparation for a “cookie-less” future.

Speakers:

Zack Wenthe

Treasure Data

Adam Blair

Retail TouchPoints

Name

Company