A lot of traditional customer loyalty programs use discounts and promotions to spur repeat customer purchases. That doesn’t sound like a bad thing at first, but consider this: When you rely on discounts and sales to bring back loyal customers, you can easily get stuck in a vicious cycle in which loyal customers only shop with you when they have a discount code or when you’re running a promotion.
In this white paper, you’ll learn:
- How to predict customers’ needs by examining the buyer’s journey;
- How to attract loyalty by improving the customer’s buying journey; and
- Why technology is key to a proactive loyalty program.