Internet of Things (IoT) devices are gaining traction throughout retail as the newest “it” technology. Whether deployed in the store or as part of the household, wireless IoT applications are giving merchants the chance to discover the holy grail of retailing: deeper insights into individual shopper behavior.
Retailers including Target, Ace Hardware, Best Buy and Staples already have piloted or implemented IoT solutions in stores, with IoT-related spending expected to reach $2.5 billion by 2020. Download this Retail TouchPoints special report to learn about the expanding role of IoT solutions in retail and discover why understanding the technology’s value proposition is so vital to delivering an ROI.
