“Omnichannel” has been in the retail industry’s vocabulary for years. But research shows that while many companies are doing multichannel well, they still haven’t transitioned completely to omnichannel experiences. What are the key differences in customer service specifically? This blog breaks it down by showing how omnichannel service can improve:
- Curbside pickup;
- Buy online, pickup in-store; and
- Appointment-based shopping.