How To Build A Brand Without Promotional Discounts

By offering discounts, retailers create an expectation that another discount could be right around the corner. But can retailers remain competitive on pricing without sacrificing long term viability? Download this white paper and learn why:

  • Discounting creates a downward spiral of lower pricing
  • How retailers can instill affordability without diluting their brand
  • Why you should provide financing as an alternative to affordability

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