Purchase and payment touch points continue to multiply, moving into virtual reality, voice interactions and visual commerce applications like the Neiman Marcus Snap.Find.Shop. Wherever payment takes place, the pressure to streamline the process is intense. Brands that can minimize checkout friction can “close the loop” on conversions more effectively than retailers that force consumers out of the buying experience to complete their transactions.
Download this Special Report to discover the routes retailers are taking to improve payment processes, including:
- Simplifying mobile checkout, as Home Depot, Best Buy, Wayfair and Kohl’s have done;
- Expanding financing options like GlassesUSA.com and TaylorMade Golf;
- Integrating payment into new devices and experiences such as wearables and VR; and
- Adding biometric security techniques including thumbprints, facial recognition and voice recognition.
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