In today’s competitive retail marketplace, businesses must stand out against competitors by providing memorable and compelling customer experiences. Using predictive analytics, organizations are equipped to analyze consumers’ past browsing and buying behaviors, and in turn, provide more relevant product and/or service recommendations. This infographic from Lattice Engines spotlights how Amazon, Netflix and Twitter track and analyze customer data to personalize customer interactions.
In today’s competitive retail marketplace, businesses must stand out against competitors by providing memorable and compelling customer experiences. Using predictive analytics, organizations are equipped to analyze consumers’ past browsing and buying behaviors, and in turn, provide more relevant product and/or service recommendations. This infographic from Lattice Engines spotlights how Amazon, Netflix and Twitter track and analyze customer data to personalize customer interactions.
