While it’s not breaking news that digital devices already have put consumers in a strong power position, a majority of shoppers want even greater control: 58% of surveyed consumers would like to be able to use their own smartphones to check product inventory. And here’s a surprising statistic: 88% of consumers avoid shopping at brick-and-mortar stores during the holidays, choosing online convenience over the hassles of crowds and traffic.
This infographic from Salesforce provides three crucial ways to build holiday success in today’s world of powerfully connected consumers.
While it’s not breaking news that digital devices already have put consumers in a strong power position, a majority of shoppers want even greater control: 58% of surveyed consumers would like to be able to use their own smartphones to check product inventory. And here’s a surprising statistic: 88% of consumers avoid shopping at brick-and-mortar stores during the holidays, choosing online convenience over the hassles of crowds and traffic.
This infographic from Salesforce provides three crucial ways to build holiday success in today’s world of powerfully connected consumers.
Source: Salesforce
