More companies are investing in mobile-optimized web sites to connect with the digitally-savvy consumer. In fact, as the number of smartphone users continues to rise, the more impatient these consumers are becoming toward retailers not implementing a mobile-friendly site.
One of the key benefits of having a mobile-optimized site is that these sites increase the likelihood of sales: 67% of consumers are likely to buy from a mobile-friendly site; 61% said they’re likely to leave if the web site is not optimized well for mobile devices; and 50% of consumers admit that they will use web sites less if they aren’t mobile-friendly, regardless if they are a fan of the retailer. This inforgaphic, courtesy of Demandforce, highlights the benefits of mobile optimization as well as the impact on a retailer’s sales.
More companies are investing in mobile-optimized web sites to connect with the digitally-savvy consumer. In fact, as the number of smartphone users continues to rise, the more impatient these consumers are becoming toward retailers not implementing a mobile-friendly site.
One of the key benefits of having a mobile-optimized site is that these sites increase the likelihood of sales: 67% of consumers are likely to buy from a mobile-friendly site; 61% said they’re likely to leave if the web site is not optimized well for mobile devices; and 50% of consumers admit that they will use web sites less if they aren’t mobile-friendly, regardless if they are a fan of the retailer. This inforgaphic, courtesy of Demandforce, highlights the benefits of mobile optimization as well as the impact on a retailer’s sales.
