Gen Z: Tomorrow’s Big Spenders Are Tech-Savvy And Diverse

The next generation of consumers are coming of age, and retailers must be prepared to court them: Gen Z already accounts for 25% of the U.S. population, and they will account for 40% of all consumers by 2020, according to Altitude. These discerning shoppers expect to be met on their own terms, which means outreach must be tailored for mobile devices and social media.

Ads need to be carefully constructed to fly under Gen Z’s eight-second filter or else risk being ignored. In addition to being brief, promotions must position the store as an experience and approach every customer as a true individual.

This Special Report features statistics on the shopping and social media preferences of Gen Z; best practices for immediately grabbing their attention; and insight from analysts including Forrester, A.T. Kearney and PwC.

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