Your product taxonomy has a significant impact on the ecommerce journey. If you don’t describe products using the language shoppers actually use, it can create a cascading series of problems that can hinder the customer experience and ultimately, hurt your bottom line.

Join Ken Pilot, a seasoned C-level retail leader and founder of Ken Pilot Ventures, and Lily AI CEO Purva Gupta, as they discuss some of the core ecommerce challenges facing many brands and retailers today and how a customer-centered product attribution language can keep revenue flowing. Attend this session and walk away with:

• A deeper understanding of how merchant-centric product attributes can hinder the online shopping experience;
• Tangible examples of brands and retailers that are driving ecommerce relevance by speaking the same language as their shoppers; and

Tips for developing a retail product taxonomy that boosts revenue, enhances personalization and improves demand forecasting accuracy.