Lucidworks surveyed consumers across the U.S. and UK who shop for apparel online at least once a month. The survey revealed that nearly 60% of shoppers experience a preferred item frequently, or almost always, being out-of-stock online.
Apparel retailers have to connect the dots between fluctuating inventory and ever-shifting fashion taste to alert shoppers when their favorite items are low-in-stock or back-in-stock, and push relevant recommendations in the meantime.
This survey report focuses on three solutions to keep shoppers well-dressed (and loyal):
- Understand shoppers’ unique tastes to make more relevant recommendations;
- Alert shoppers when their preferred items are low-in-stock and back-in-stock; and
- Ensure shoppers can find the items you do have.
