Find the Perfect Fit: Shoppers’ Online Search for Apparel in 2022 

Find the Perfect Fit: Shoppers’ Online Search for Apparel in 2022

Lucidworks surveyed consumers across the U.S. and UK who shop for apparel online at least once a month. The survey revealed that nearly 60% of shoppers experience a preferred item frequently, or almost always, being out-of-stock online. 

Apparel retailers have to connect the dots between fluctuating inventory and ever-shifting fashion taste to alert shoppers when their favorite items are low-in-stock or back-in-stock, and push relevant recommendations in the meantime. 

This survey report focuses on three solutions to keep shoppers well-dressed (and loyal): 

  • Understand shoppers’ unique tastes to make more relevant recommendations; 
  • Alert shoppers when their preferred items are low-in-stock and back-in-stock; and 
  • Ensure shoppers can find the items you do have.  

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