Brands and retailers seeking to successfully navigate the fast-changing retail landscape must craft shopper experiences using the channels and techniques that will resonate most strongly with their target customers. They also need to harmonize those experiences across multiple customer touch points, whether it’s a brick-and-mortar store, a website or social platform, an augmented reality experience or even via QR codes on shelves or product packaging.
This Connected Commerce Guide contains insights from industry experts at Akeneo, Kibo, Placer.ai and Rightpoint for creating relevant, memorable experiences throughout the shopper journey and turning Connected Commerce from a buzzword to a retail reality.
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