Overall email open rates are hovering around 17% worldwide, a slight decline in Q4 2012 over the same period in 2011. But some companies are bucking the trend, including the top 100 Internet retailers.
The top merchants got more of their email into subscribers’ inboxes and received stronger engagement from the messages that made it through. Subscribers read 27% of the messages they received from the top 100 retailers in Q4 2012.
To learn how to improve open and read rates from the best, complete the form below to read the report from Return Path titled: Email Intelligence Report, Q4 2012.