Ecommerce 2021: Online Shopping’s Quantum Shift Sets Shopper Expectations Even Higher

Ecommerce 2021

The pandemic has pushed ecommerce adoption rates years ahead of schedule, both in terms of consumer expectations and retailer capabilities. Shoppers will eventually return to browsing in-store, but many have already grown used to the convenience and variety that ecommerce offers, which will permanently shape their habits going forward.

This Retail TouchPoints Special Report will look at some of the most important ways online retail will continue to evolve in 2021, including:

  • How shopper expectations will grow higher than ever, with two-day shipping and curbside pickup becoming table stakes rather than differentiators;
  • Why inventory tracking will be vital across the supply chain, from the manufacturer all the way to the shoppers’ doorstep, and the need to track customer habits will reach the next level;
  • Ways omnichannel will encompass even more aspects of retail as malls become distribution centers and retailers bolster their connections with shoppers in new ways.

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