Digital Engagement Through A New Lens: How To Keep Pace With Connected Customers

It’s official: We’re living in a selfie world. As “selfie culture” continues to take over, we couldn’t help but wonder: What if businesses took a selfie of their organizations?

Retail TouchPoints asked more than 200 executives to snap a selfie of their organization by participatingin a digital engagement assessment. The assessment asked respondents to rate their current sales, marketing and customer service strategies.

So how did digital engagements stack up while looking through this new lens?

During this upcoming webinar, Lindsay Green, SVP of Extraco Bank, will show how this Texas-based bank, delivered a differentiated experience for its customers by integrating its SWARM Banking methodology into its digital channels, resulting in a 20% call deflection rate and a 90%-plus customer satisfaction score.

In addition, Anurag Wadehra, Chief Marketing Officer at LivePerson, and RTP will share key findings and best practices collected from assessment results. In addition, LivePerson will share how best-in-class organizations have made omnichannel engagement central to their organizations.

Webinar attendees will learn:

  • The current state of omnichannel engagement;
  • Real-time customer engagement strategies and best practices;
  • How to use data to understand customer wants and needs; and
  • Ways to engage high-impact or ready-to-buy customers.





Lindsay Green
Extraco Bank and Consulting

AliciaAlicia Fiorletta
Senior Editor
Retail TouchPoints

AnurugAnurag Wadehra


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