We gave her an assignment, and she bravely accepted: Go Shopping– but do it using the latest mobile shopping technologies. And keep a diary while you shop – photos, screen captures, e-mails, the works. Patti Harney, Retail Product Strategist for RedPrairie, will discuss her real-world experiences using these apps during the 2010 holiday season.
Among the mobile shopping technologies Patti will review are:
- Price Comparison apps
- Social Apps
- Location-Based Services (LBS)
- Augmented Reality (AR)
Register now to get a glimpse of some of the most innovative capabilities we found and learn how your cross-channel strategies stacked up to market leaders.
Speakers:
- Amanda Batista, Associate Editor, Retail TouchPoints
- Dave Bruno, Director of Strategic Messaging, Red Prairie
- Patti Harney, Product Strategist, Red Prairie
Slide Deck:
Diary of a Social, Mobile Shopper Slide Deck
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