To uncover actionable insights needed to improve shopper experience, retailers must effectively analyze all incoming customer data. As many as 54% of retailers say the biggest inhibitor to creating more revenue-generating marketing campaigns and shopper interactions is the lack of a single view of the customer across all channels.
We’ve surveyed 50 retailers to learn how data quality affects their ability to make business decisions. Even though many of these retail organizations are confident in their data-driven marketing ability, they also concede that poor data quality could hamper the success of these programs.
How does poor customer data quality impact your organization? Start addressing your brand’s data pain points and fill out the form below to download the white paper, titled: Data Quality in Retail.