In order to identify the most loyal customers, retailers can calculate customer lifetime value (CLV), or the overall profit a business makes from a specific shopper. In doing so, retailers can understand which consumers truly drive sales, and then tailor marketing, product development and customer service strategies to align with their preferences. This infographic, courtesy of RJMetrics, provides a calculator that helps merchants estimate their average CLV.
View the interactive infographic here: http://customerlifetimevalue.co
