Crafting Store Experience Success In 2020: Mobile-Friendly Kiosks, Test Labs And Community Win Out

With store closures across the U.S. expected to reach 12,000 by the end of 2019, retailers are under immense pressure to make the most out of their brick-and-mortar presence — or risk declining foot traffic, lower sales and much worse. Today’s forward-thinking retailers are leveraging both customer-facing and backend technologies, as well as smart design, to engage the shopper upon entering the store — and even to learn more about them before they decide to set foot inside.

As consumer expectations continue to evolve, retailers can stay ahead of the pack by enhancing their store environments through technologies and experiences, such as:

  • Interactive touchscreen kiosks to show off products both in-store and online, designed to give shoppers the full slate of a retailer’s inventory while allowing them to buy products to be delivered at home;
  • Building a sense of community designed to bring like-minded shoppers together; and
  • Testing out a store “lab”, similar to the recent efforts at JCPenney and Walmart, so that the retailer can discover what aligns with the brand and what doesn’t.

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