COVID-19: 3 Key Steps To Crafting A Real-Time Response

Retailers and their customers are facing unprecedented challenges with the COVID-19 pandemic. Brands seeking to craft appropriate real-time responses should keep these three steps in mind:

  1. Act on shifting conditions to retarget trade and marketing strategies in real time;
  2. Win at the digital shelf through availability and search presence; and
  3. Ease social distancing through digital and in-home solutions.

Additional guidance for retailers’ immediate, short-term and long-term strategies for navigating the coronavirus outbreak is available in this infographic from Adlucent.

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