Converting Omnichannel Traffic On A Local Level

How Lululemon, Zara And Walmart Leverage Personalized Messaging To Drive Customers To Stores And Online

Most retailers know that they must create tailored and memorable experiences across all channels in order to drive sales. However, understanding increasingly complex shopper journeys and effectively personalizing multiple interactions across a range of touch points still remains a challenge.

This special report will highlight how retailers such as lululemon, Zara, Walmart and more are taking new approaches to delivering seamless omnichannel experiences and converting traffic from online to brick-and-mortar and vice versa, including:

  • Connecting all customer data points to deliver individual personalization at the local store level;
  • Creating mobile apps to drive traffic to the store, and vice versa;
  • Enhancing the buy online, pick up in-store experience, as well as the buy online, return in-store and buy online, ship from store experiences; and
  • Using advanced analytics and technology to understand conversion problems within the store.

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